You know, it's things like that that I really think will demonstrate the change the world's going through. It's not going to be about who spends more money to pass which law. It's going to be about the world just changing so that commercials like that get on tv and no one thinks that it's a horrible idea. Slow, incremental but inevitable social shift. :D
Sometimes, it seems, exposure really is the key. Bit by bit, you realize that the scary other is not, in fact, all that other. And in that sense, I think, commercials are a great if subtle way to indicate the times they are a'changing.
Yeah, doubly so (as Mal observed) when you know it's an Argentinian commercial -- I always associate them with conservative Catholicism, but I am willing to be wrong!
Weird in what way? I think it's awesome, the idea that if a business is willing to give every person the benefit of the doubt, that maybe this says something to those who wouldn't ... that they should, too.
I completely agree with you regarding the message. It's the medium I find odd. This is an ad - it's supposed to be selling product. There are a lot of folks out there who may take offense at this ad rather than support it. The last thing ads want to do is offend.
So, weird in the sense that a company would use their advertising budget to espouse social causes.
Wow! That's certainly a change of pace! If even provincial banks can start looking beyond their prejudices, maybe the world *is* changing for the better!
What's awesome is that, unlike a lot of ads I've seen previously with transgender characters, there's not the slightest smidgeon of cheap laughs in this ad - 'yuk yuk, guy in a dress'...Instead it points out how hard it must have been for that woman to plonk down her ID for her bank, as well as how much Mr. Lopéz's apology must mean to her. All that adds up to one hell of a jaw drop.
Jaw drop power of ten was attained when I realized this bank appears to be in Buenos Aires, unofficial capital of machismo outside of the Old Country.
Thanks for showing us that. Almost makes me have faith in humanity again.
Absolutely agreed -- so tired of specific classes (especially trans) being treated as a walking punchline. So awesome to see trans treated as a person of dignity, let alone a circumstance as touching as this one. Yeah, so it's a commercial, but still, maybe it'll change a few minds.
(And yes, the Argentinian factor also made my jaw drop, when I realized.)
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Date: 7 May 2009 01:07 am (UTC)no subject
Date: 8 May 2009 09:31 am (UTC)no subject
Date: 7 May 2009 02:14 am (UTC)no subject
Date: 8 May 2009 09:34 am (UTC)no subject
Date: 7 May 2009 02:54 am (UTC)no subject
Date: 8 May 2009 09:34 am (UTC)no subject
Date: 8 May 2009 12:56 pm (UTC)So, weird in the sense that a company would use their advertising budget to espouse social causes.
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Date: 7 May 2009 03:01 am (UTC)(And I like the tag, too).
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Date: 8 May 2009 09:35 am (UTC)Yeah, it's an incredibly heartening commercial.
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Date: 7 May 2009 03:06 am (UTC)no subject
Date: 8 May 2009 09:35 am (UTC)no subject
Date: 7 May 2009 08:44 am (UTC)Thanks for sharing this. :)
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Date: 8 May 2009 09:35 am (UTC)no subject
Date: 8 May 2009 03:17 am (UTC)Jaw drop power of ten was attained when I realized this bank appears to be in Buenos Aires, unofficial capital of machismo outside of the Old Country.
Thanks for showing us that. Almost makes me have faith in humanity again.
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Date: 8 May 2009 09:37 am (UTC)(And yes, the Argentinian factor also made my jaw drop, when I realized.)