Weird in what way? I think it's awesome, the idea that if a business is willing to give every person the benefit of the doubt, that maybe this says something to those who wouldn't ... that they should, too.
I completely agree with you regarding the message. It's the medium I find odd. This is an ad - it's supposed to be selling product. There are a lot of folks out there who may take offense at this ad rather than support it. The last thing ads want to do is offend.
So, weird in the sense that a company would use their advertising budget to espouse social causes.
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Date: 7 May 2009 02:54 am (UTC)no subject
Date: 8 May 2009 09:34 am (UTC)no subject
Date: 8 May 2009 12:56 pm (UTC)So, weird in the sense that a company would use their advertising budget to espouse social causes.