What's awesome is that, unlike a lot of ads I've seen previously with transgender characters, there's not the slightest smidgeon of cheap laughs in this ad - 'yuk yuk, guy in a dress'...Instead it points out how hard it must have been for that woman to plonk down her ID for her bank, as well as how much Mr. Lopéz's apology must mean to her. All that adds up to one hell of a jaw drop.
Jaw drop power of ten was attained when I realized this bank appears to be in Buenos Aires, unofficial capital of machismo outside of the Old Country.
Thanks for showing us that. Almost makes me have faith in humanity again.
Absolutely agreed -- so tired of specific classes (especially trans) being treated as a walking punchline. So awesome to see trans treated as a person of dignity, let alone a circumstance as touching as this one. Yeah, so it's a commercial, but still, maybe it'll change a few minds.
(And yes, the Argentinian factor also made my jaw drop, when I realized.)
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Date: 8 May 2009 03:17 am (UTC)Jaw drop power of ten was attained when I realized this bank appears to be in Buenos Aires, unofficial capital of machismo outside of the Old Country.
Thanks for showing us that. Almost makes me have faith in humanity again.
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Date: 8 May 2009 09:37 am (UTC)(And yes, the Argentinian factor also made my jaw drop, when I realized.)