I completely agree with you regarding the message. It's the medium I find odd. This is an ad - it's supposed to be selling product. There are a lot of folks out there who may take offense at this ad rather than support it. The last thing ads want to do is offend.
So, weird in the sense that a company would use their advertising budget to espouse social causes.
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Date: 8 May 2009 12:56 pm (UTC)So, weird in the sense that a company would use their advertising budget to espouse social causes.