Date: 10 Jan 2009 11:08 pm (UTC)
I'm not sure whether I'd agree it's been disavowed, but I never thought it was all that revolutionary once I got the intent -- I think some folks leapt on it like it was the second coming or something. (ETA: the idea of it as "moneymaker," I'll admit, amused me, because it's not as most people use that term -- ie, "long-term blockbuster!" -- but it does make money, just incrementally.)

That said, yes, I am using it in a slightly modified sense, mostly because the visual of "long tail" (of lizard or other creature) fits what it'd look like if you map out the way books sell, not as separate titles but as clumps of units. That is: BIG body for blockbusters, and long skinny "title here, title there" for everything else.
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kaigou: this is what I do, darling (Default)
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