a talking head I can get behind
17 Sep 2008 04:00 pmtipped to this by ![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-userinfo.gif)
brithistorian
( If you were to ask me what a political ad should be like, ideally, this just might be pretty damn close. )And I say that because it works like your usual thesis: here's are problems A and B, and here are solutions C and D. Very concrete, if generalized, with some kind of indication/invitation of where to find more information. I'm sure you heard thousands of ads like this for other topics -- about home insurance, about medical issues, about local events, even retail has a use for this pattern.
What works here is that it's not with pretty pictures, music selection, and a paid voiceover person, which in the end (regardless of argument or source) often makes me feel like I'm partially being swayed by who has the best production values and can pay for the best voiceover talent. Nope, here it's the candidate doing the talking, and I don't know why, but that just seems to me to be...
I'd say "powerful" but that's cliched. More like, "fundamental".
Or maybe it's something else, like the fact that this unexpected -- but hopefully short if intense -- migraine-headache is just making me see things. Heh, suddenly the intended tags for this post seems rather apropros.
brithistorian( If you were to ask me what a political ad should be like, ideally, this just might be pretty damn close. )And I say that because it works like your usual thesis: here's are problems A and B, and here are solutions C and D. Very concrete, if generalized, with some kind of indication/invitation of where to find more information. I'm sure you heard thousands of ads like this for other topics -- about home insurance, about medical issues, about local events, even retail has a use for this pattern.
What works here is that it's not with pretty pictures, music selection, and a paid voiceover person, which in the end (regardless of argument or source) often makes me feel like I'm partially being swayed by who has the best production values and can pay for the best voiceover talent. Nope, here it's the candidate doing the talking, and I don't know why, but that just seems to me to be...
I'd say "powerful" but that's cliched. More like, "fundamental".
Or maybe it's something else, like the fact that this unexpected -- but hopefully short if intense -- migraine-headache is just making me see things. Heh, suddenly the intended tags for this post seems rather apropros.